How to get to the top of Google

Getting to the top of Google depends on a lot of factors.  Firstly your competition.  What a search term are you trying or would like to be at the top?  The search term or keyword as it is commonly known is the most important factor.

Who are you up against?  Now most closed mind thinkers just want to see their business name at the top of Google.  Well guess what – who is searching for your business name?  Not many people.  They are searching for the services or products that you offer.  Concentrate on these terms.  Make a list of the top 10 services you offer – these will become your keywords.  If you are service a specific geographical area include that in the keyword.

For example, I am trying to become a Google Apps provider in Aberdeen that right there is my keyword.

Next post I’m going to tell you what to do with these keywords once you’ve come up with your list.